Håleyg Vikingmarked wants to show the connections of the early iron age between the different peoples of Nordkalotten, amongst them the Norwegian and the Sapmi. The logo with the bear and the sun is based on an old Sapmi legend about a huge bear who carried the sun from east to west every day. When the bear hibernated in winter the polar nights commenced. The midnight sun and the polar nights are unique to the northern territories, and by that special for any market in the region. As Håløyg Vikingmarked is a Norwegian market the logos visual style is that of Norwegian viking age.